The Fall of GW

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The Fall of GW

Postby Mattman » Thursday 16th January, 2014 11:41 pm

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Re: The Fall of GW

Postby noodle » Friday 17th January, 2014 2:44 pm

GW are still in profit, but the slump in sales and profits are mainly due to the awful mess they have recently made of their retail channel...

GW are reorganising (necessary) but doing it in a ham fisted way, which has disrupted them quite badly.

The 24% loss of share price is a fair reflection of this.

Importantly:

Chairman and acting chief executive Tom Kirby insisted the group will benefit once the reorganisation of the retail division is complete at the end of 2014. Meanwhile, the pre-tax profit margin of 13 per cent remains reasonably healthy.

The Profit/Revenue is still very good.

It will be interesting to see if they recover sales in the first quarter/half... If *not* and the share price falls further, GW may be snapped up ;)
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Re: The Fall of GW

Postby Comrade_Nikolai » Saturday 18th January, 2014 2:20 pm

that does put a new slant on the escalation/stronghold releases and dataslates. By which I mean we all knew it, but this just helps to confirm that its a cynical money grab rather than an actual attempt to improve 40k...

40k recently is starting to remind me of the last days of confrontation. We used to love that game, but the ridiculous release schedule and rampant powercreep killed it for us way before the edition change.
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Re: The Fall of GW

Postby IronWithin » Sunday 19th January, 2014 12:26 am

The rumour mill is also now saying that GW is facing heavy restructuring with Germany HQ going as well as Europe being lumped together (france, italy, spain). The other one going round is they are going to no longer support several Warhammer armies; Wood Elves, Khemri, Bretonnians and Beastmen. I find the latter a little less believable.
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Re: The Fall of GW

Postby Goliath » Sunday 19th January, 2014 12:58 am

Considering that Khemri and Beastmen both had relatively recent releases with large numbers of plastic kris, I can't see them going anywhere soon. Brettonians are rumoured to be in the next couple of WFB armies to be updated, so we'll see in a few months :P
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Re: The Fall of GW

Postby noodle » Sunday 19th January, 2014 10:08 pm

Comrade_Nikolai wrote:that does put a new slant on the escalation/stronghold releases and dataslates. By which I mean we all knew it, but this just helps to confirm that its a cynical money grab rather than an actual attempt to improve 40k...


Well I don't entirely agree. If you think "improving 40k" means making it a better tournament game, then yes, totally right - escalation and stronghold make balancing lists just on points a nightmare for tournaments. But I don't want 40K to become a mere tourney game. I want escalation and stronghold, and all the possibilities for gaming it opens up. Ban the supplements from tournaments or introduce comp (aargh lol).

I genuinely believe GW are trying to make 40k more diverse (yes that will allow for more sales along the way obviously).

GW make their money from models anyway. Books aren't the big profit maker so releases of the books themselves won't massively increase revenue. Large models I would bet have a decent (but not spectacular) margin but they won't sell like boxes of Space Marines. Also if you read the background, the problem with GW isn't profit margin, its sales due to a god-awful half year in their retail channel - which is now being sorted apparently (hence restructure). This means GW don't want to increase prices - they want to seel MORE of what they already have... (So its slightly baffling the way they have been treating independent stockists).

This is not unusual. GW like many other companies have grown but failed to structure themselves for a larger enterprise. Restructuring a large organisation - because you didn't plan for the future - is a painful business... This I know.

And don't think I'm defending GW as a company. It is a corporate entity. If it makes bad decisions which alienate its customers it will lose money and rightly so. Analysis suggests it isn't pricing itself out of revenue but actually doesn't have enough/the right retail outlets. Which is why they ought to be nicer to the independents... IMO
Last edited by noodle on Sunday 19th January, 2014 10:15 pm, edited 1 time in total.
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Re: The Fall of GW

Postby noodle » Sunday 19th January, 2014 10:09 pm

IronWithin wrote:The rumour mill is also now saying that GW is facing heavy restructuring with Germany HQ going as well as Europe being lumped together (france, italy, spain). The other one going round is they are going to no longer support several Warhammer armies; Wood Elves, Khemri, Bretonnians and Beastmen. I find the latter a little less believable.


The former sounds likely (and exceptionally familiar). The latter seems ludicrous. Maybe they just aren't on the plans for this year!
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